--- title: Stop Pitching. Start Asking Better Questions description: Learn how to ask great sales questions with Sandler’s Pain Funnel. Uncover buyer needs, qualify opportunities faster, and lead stronger sales conversations --- [![](https://www.info.cgp.sandler.com/hs-fs/hubfs/Sandler%20by%20Franchisee%20Name%202C%20(1).png?width=600&height=200&name=Sandler%20by%20Franchisee%20Name%202C%20(1).png)](https://go.sandler.com/cora) ### Stop Pitching. Start Asking Better Questions. ##### *A Live Workshop on Uncovering What Really Drives Buyers to Take Action* #### Tuesday, September 29th, 2026 | 12:00 pm - 1:15 pm PST [Reserve your spot](https://share-na2.hsforms.com/1bWmIfECYRM-8ELNpixY4WQ42a6e1) **Why** Great sales conversations aren't about the perfect pitch. They're about asking the right questions. Too often, salespeople hear a problem and immediately jump into solution mode. But the first problem a buyer shares is rarely the whole story. **In this interactive workshop**, you'll learn how to use Sandler's **Discovery Framework** to move beyond your prospects surface-level problems, understand their business impact, and determine whether there's a compelling reason for the buyer to take action. **What You'll Learn & Practice** - **Get Beyond the Surface** - Uncover what's really behind the buyer's initial response. - **Ask Questions** - Create natural conversations that uncover want vs need. - **Understand the Impact** - Explore the cost of unresolved problems in time, money and missed opportunities. - **Qualify Earlier** - Determine if there's reason to change before you invest time in proposals. - **Listen Before You Pitch** - Keep the buyer and their problem at the center of the conversation. **Who Should Attend** Sales & Revenue Leaders, Business owners, Founders, Sales Managers, and Business Development professionals, and Professional service providers who want more productive sales conversations. #### ![7479e0ee44\_45223\_1\_1760040570](https://www.info.cgp.sandler.com/hs-fs/hubfs/7479e0ee44_45223_1_1760040570.png?width=300&height=300&name=7479e0ee44_45223_1_1760040570.png) ## Heather Gipson Heather Gipson is a sales performance consultant, Sandler trainer, and former technology executive who helps organizations improve revenue growth through stronger leadership, accountability, sales execution, and technology alignment. [Learn more](https://www.info.cgp.sandler.com/workingwithcora?hsLang=en) #### Do your salespeople have the skills, support, and systematic approach to succeed in 2026? Sales is a high-rejection field and can weigh heavily on business professionals who face "no" daily. Are you or your team working hard but with frustrating results? Attend this event if you are searching for solutions to the business obstacles you face when trying to sell, manage a sales team, and grow your company. Challenge your core beliefs about sales performance. Sandler works with companies and individuals who desire to take their sales performance to the next level. The systematic methodologies are designed to make it easy for your prospects to buy from you while reducing the effort required by the sales professional. Be ready to challenge yourself and your current beliefs about professional selling, and to be open to how different and fun selling can be. ![Business Person Pensive Small](https://www.info.cgp.sandler.com/hs-fs/hubfs/Business%20Person%20Pensive%20Small.png?width=300&height=300&name=Business%20Person%20Pensive%20Small.png "Business Person Pensive Small") --- Privacy Policy · Legal · © 2026. All rights reserved.