---
title: Make Every Introduction Count
description: Learn to create a Sandler 30-Second Commercial that sparks curiosity, starts meaningful conversations, and helps you talk about what you do without sounding salesy.
image: https://www.info.cgp.sandler.com/hubfs/AI-Generated%20Media/Images/Heather%20Gipson%20Leading%20Networking%20Workshop.png
---

[![](https://www.info.cgp.sandler.com/hs-fs/hubfs/Sandler%20by%20Franchisee%20Name%202C%20(1).png?width=600&height=200&name=Sandler%20by%20Franchisee%20Name%202C%20(1).png)](https://go.sandler.com/cora)

### **Make Every Introduction Count**

#### *How to Deliver a 30-Second Commercial That Opens Doors*

#### Tuesday, October 27th, 2026 | 12:00 pm - 1:15 pm PST

[Reserve your spot](https://share-na2.hsforms.com/1BiggbIhEQkGtMuHXYdav3A42a6e1)

#### If your team is struggling to generate enough qualified opportunities, relying too heavily on referrals, or spending too much time chasing prospects who never make a decision, this live workshop will help you identify what is getting in their way.

**Why This? Why Now?**

Many salespeople avoid prospecting because they associate it with rejection, pressure, or uncomfortable conversations. As a result, pipelines become inconsistent, forecasting suffers, and revenue growth becomes unpredictable.

At the same time, today's buyers are overwhelmed with outreach and have become resistant to traditional sales tactics.

To succeed, sales professionals need a prospecting approach that builds trust, creates curiosity, and uncovers opportunities—without pressure.

**What You'll Learn**

- Create a 30 sec commercial that your prospects respond to
- Create More Meaningful Conversations
- Learn how to engage prospects in a way that encourages dialogue rather than resistance.
- Improve Qualification Early
- Opening questions to uncover pain

**The Business Impact**

When salespeople follow a proven prospecting process, they spend less time chasing unqualified opportunities and more time engaging prospects who are willing and able to make decisions.

This workshop will help you create a prospecting strategy that drives more conversations, better opportunities, and stronger sales results.

![7479e0ee44\_45223\_1\_1760040570](https://www.info.cgp.sandler.com/hubfs/7479e0ee44_45223_1_1760040570.png "7479e0ee44_45223_1_1760040570")

## Heather Gipson

Heather Gipson is a sales performance consultant, Sandler trainer, and former technology executive who helps organizations improve revenue growth through stronger leadership, accountability, sales execution, and technology alignment.

With 15+ years advising financial services, insurance, and enterprise organizations, she brings a practical, results-driven approach to building scalable sales systems and high-performing teams.

 

[Questions? Book Time With Me](https://meetings-na2.hubspot.com/heather-gipson)

[![Tell Me More Graphic](https://www.info.cgp.sandler.com/hubfs/2026.9%20Tell%20Me%20More%20Graphic-1.png "Tell Me More Graphic")](https://meetings-na2.hubspot.com/heather-gipson)

![Business Person Pensive Small](https://www.info.cgp.sandler.com/hs-fs/hubfs/Business%20Person%20Pensive%20Small.png?width=2000&height=2000&name=Business%20Person%20Pensive%20Small.png "Business Person Pensive Small")

#### Do your salespeople have the skills, support, and systematic approach to succeed in 2026?

Sales is a high-rejection field and can weigh heavily on business professionals who face "no" daily. Are you or your team working hard but with frustrating results? Attend this event if you are searching for solutions to the business obstacles you face when trying to sell, manage a sales team, and grow your company.

### Challenge your core beliefs about sales performance. Sandler works with companies and individuals who desire to take their sales performance to the next level. The systematic methodologies are designed to make it easy for your prospects to buy from you while reducing the effort required by the sales professional. Be ready to challenge yourself and your current beliefs about professional selling, and to be open to how different and fun selling can be.

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